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How do I set up a giveaway on Art Storefronts?

How to Set Up Your Free Print Giveaway Landing Page & Confirmation Email

Running a free print giveaway is one of the most effective ways to grow your audience and increase engagement. We recommend hosting a giveaway at least once every 3 months (or even monthly if possible).

Follow the steps below to get your giveaway set up from start to finish.

Step 1: Choose Your Giveaway Details

Before building your page, decide on the following:

  • Choose the print you want to give away

  • Set the duration of your giveaway (typically 2 weeks)

  • Capture visuals (photo or video) of your artwork

  • Write a description of the print

Example Description:
24" x 20" sheer matte exhibit mount metal print of "Samuel Beckett III" by Mathieu Laca, signed on the back (Value: $260 USD)

Step 2: Create a New Form Page

  1. Go to your Site Manager

  2. Click “ADD PAGE”

  3. Enter a name for your page

  4. Select “Form” as the page type

  5. Click “CREATE”

Step 3: Clean Up the Form

  1. Locate the “Message” field

  2. Click “Delete” to remove it

This keeps your form clean and focused on entries only.

Step 4: Configure Page Settings

  1. Click on the “Info” tab

  2. Set the page to NOT appear in navigation

  3. Set the page as a Landing Page

  4. Enter your email address in the designated field

Step 5: Add Your Landing Page Content

Lead Content (Top Section)

Add a short, clear message like this:

Hey everyone! I'm giving away a signed [00" x 00"] [media type] print of ["piece's name"] (Value of $XXX).

To enter, fill in your name and email address below.

The winner will be announced on [enter date]

Ending Content (Bottom Section)

Add this message:

I'll follow up in an email to confirm your entry.
If you don't see a confirmation email, check your spam folder.

Step 6: Enable Confirmation Email

  1. Make sure “Send Confirmation Email” is turned ON

Subject Line

You're officially entered to win a free print!

Email Content

Thanks for entering my giveaway, you're officially in the running to win a [00 x 00"] print of [title of piece]!

I'll announce the winner on [enter date]

Good luck!

  • Your Name

Step 7: Save Your Progress

Click the “SAVE” button to ensure all changes are applied.

Step 8: Create a Contact Segment

  1. Scroll to “Apply Contacts to Segments”

  2. Click “ADD”

  3. Enter a name for your segment

  4. Click “CREATE”

Step 9: Apply Your Segment to the Page

  1. Go back to Site Manager

  2. Open your Giveaway Page

  3. Scroll to the Segment section

  4. Check the box next to your segment

  5. Click “SAVE”

Step 10: Promote Your Giveaway

Once your page is live:

  • Send an email campaign to your audience

  • Share on social media

  • Encourage people to enter and share

Next Steps & Helpful Resources

For guidance on sending your email campaign, you can follow this resource:
👉 How to Send an Email in Mailchimp (with templates)

For more information and next steps, refer to this guided resource with visual walkthroughs:

👉 Resource: How to Setup Your Giveaway Landing Page and Confirmation Email Walkthrough
Art Storefronts Giveaway Landing Page Guide
https://vault.artstorefronts.com/hc/en-us/articles/360044478093-How-to-Setup-Your-Giveaway-Landing-Page-and-Confirmation-Email-Walkthrough

This version of the guide also includes visual images to help walk you through each step.


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